Welcome to an end of week update. Today: First thoughts on last night’s annual YouTube Brandcast extravaganza for advertisers, and new market lows for IVE Group and Southern Cross Austereo. Only Unmade’s paying members get access to our archive, which goes behind the paywall after eight weeks. Become a member today.
This very week back in 2017 I keynoted at the IBC conference in Amsterdam. I told broadcast execs that Google had eaten print media and was coming after TV next. One exec was so outraged he heckled from the audience: "That's nonsense. We've never lost a dollar to Google, and we never will." I responded: "I'm pretty sure this is an annual event. I'll be here next year, not sure you will." As I left the auditorium, he shoulder-barged me into the wall. I wonder how he's doing these days.