Nov 9, 2021 • 36M

Unmade: Ups and downs of the radio ratings with industry commentator Vivienne Kelly

2GB's Ben Fordham has reasserted his hold in Sydney; Challenges across the board for Southern Cross Austereo; and after a decade, will Nova's Fitzy & Wippa end?

Open in playerListen on);

Appears in this episode

Tim Burrowes
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
Episode details

With the last-but-one radio ratings of the year released this week, radio commentator Vivienne Kelly joined me to analyse the numbers.

Before her time as content director of Radio Today, Vivienne was editor of Mumbrella. She is about to launch her new industry podcast That’s Entertainment with Jake Challenor.

Ratings discussion points:

  • Wendy Harmer and Robbie Buck’s lap of honour for ABC Sydney;

  • 2GB’s breakfast boost and drivetime problem;

  • 3AW’s daily dominance of Melbourne;

  • Fifi, Fev and Nick’s struggle for Fox FM in Melbourne;

  • Marty Sheargold’s slow start for Triple M in Melbourne;

  • The close battle in Brisbane;

  • A new breakfast leader in Adelaide;

  • Mix 94.5 Perth’s tricky trip

As well as the ratings, we discuss:

  • The surprising cancellation of the Australian Commercial Radio Awards;

  • Whether Fitzy & Wippa’s time at the helm of Nova Sydney’s breakfast show is coming to an end;

  • Whether Dave Hughes will ever move to Sydney for 2Day FM’s Morning Crew, or is it time to rework 2DayFM’s format?;

  • The continuing speculation about a live national show for Australian Radio Network’s Kyle & Jackie O;

  • What deal will ARN’s owner HT&E do in the coming media consolidation?;

  • An outlandish merger prediction involving HT&E, QMS and Seven West Media. Who would be in charge: Ciaran Davis or James Warburton?

Apologies, by the way, that I sounded somewhat under water during the recording. Having planned to record a few hours after arriving in the UK, I belatedly discovered that I lacked a vital connector for my microphone, so was forced to record this one on my laptop mic. Normal services will return next time.

As ever, I welcome your thoughts to, or via the comment button.

Leave a comment

Have a great day.


Tim Burrowes

Proprietor - Unmade