Retail media is having its moment. The poster child for modern marketing -measurable, data rich and contextual. This promise has created a boom, and with every boom comes a frenzy: right now, we’re in one.
What a great summary of Retail Media. Insightful and to many it presents a guide to all the market sectors. Being part of this growth of Retail and Commercial Media over the past 5+ years the lines can become blurred.
Being involved as well in Nationally Accredited Training packages across many industries there is no formal training for Retail Media.
It is essential to have the right people with the right skills in the right role with the appropriate training.
Jodie
What a great summary of Retail Media. Insightful and to many it presents a guide to all the market sectors. Being part of this growth of Retail and Commercial Media over the past 5+ years the lines can become blurred.
Being involved as well in Nationally Accredited Training packages across many industries there is no formal training for Retail Media.
It is essential to have the right people with the right skills in the right role with the appropriate training.
Michael Coghlan
ADvendio
https://substack.com/@startupmac/note/p-168376742?r=61vdna