Listen now (46 min) | In today’s episode of The Unmakers, we talk to Troy Townsend and Jack Byrne, co-founders of Zitcha. Zitcha thinks of itself as a demand side platform for retailers, allowing them to use their owned assets to become publishers of brand messages. The duo have a strong media pedigree - Troy is a former boss of digital agency Tiger Pistol and Jack is managing director of independent media agency Hatched.
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