Half a century ago, a quirky organisation sprang up in the UK: The Campaign for Real Ale. It was both a consumer protest against the mass production of beer, and a homage to bespoke craftsmanship.Australia’s media, in danger of being entirely overtaken by the global platforms, could draw some inspiration from CAMRA.
Good opinion piece Tim. Makes a lot of sense for the industry to unite. “Think local media” is a nice evolution from TV. How strong would STAN be now if it was Seven, Ten and Nine taking on the globals. Leverage the emotional movement of made in Australia!
I agree with Jen's opinion. But it is not like the industry was back in Clem's. I sure as hell hope that you can get the various industry leaders to jump on board. Oh ... and agree to pay their fair share. Fingers crossed.
Good opinion piece Tim. Makes a lot of sense for the industry to unite. “Think local media” is a nice evolution from TV. How strong would STAN be now if it was Seven, Ten and Nine taking on the globals. Leverage the emotional movement of made in Australia!
I agree with Jen's opinion. But it is not like the industry was back in Clem's. I sure as hell hope that you can get the various industry leaders to jump on board. Oh ... and agree to pay their fair share. Fingers crossed.
John Grono