Today: TikTok piles the pressure on the television industry as US legislators put the squeeze on the short form video platform; the TV revenue slump still hasn’t hit bottom; how consumers are making brand compromises in the cost of living crunch.
Tim, here is a thought as to why the AFR reported that the TV networks lost 83pc of young viewers to Tik Tok & YouTube.
There is a very simple reason. When COVID hit Paul Fletcher cancelled Australian Children's FTA obligation on the commercial stations and it has not been re-installed. Sadly the streamers have no obligations. It has also wiped-out the majority of Australian kids production companies. (Maybe apart from Bluey).
So, why are reporters wondering why the kids aren't watching TV any more?
Ask yourself ... what is more important ... the bottom line or kids futures?
Tim, here is a thought as to why the AFR reported that the TV networks lost 83pc of young viewers to Tik Tok & YouTube.
There is a very simple reason. When COVID hit Paul Fletcher cancelled Australian Children's FTA obligation on the commercial stations and it has not been re-installed. Sadly the streamers have no obligations. It has also wiped-out the majority of Australian kids production companies. (Maybe apart from Bluey).
So, why are reporters wondering why the kids aren't watching TV any more?
Ask yourself ... what is more important ... the bottom line or kids futures?