Welcome to a midweek update from Unmade. Today: In an accelerating trend, every big dynamic affecting the local advertising ecosystem now its roots in the northern hemisphere. And the Unmade Index delivers a big rally. Have you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled after two months; get their own copy of Media Unmade; and receive discounts on all our events. Become a member today!
Suggests that all players in the game, domestically, need to think even harder about what they produce, their content IP and monetisation across others' platforms on an international scale.
Play to strengths of contemporary, irreverent, English-speaking creator, worldwide affinity for Australia and Australians.
Someone once described media as Pipes & Poetry. The Pipes are increasingly in the hands of others...time to double down on Poetry.
Also a healthy sprinkling on top of protectionism, France style, is perhaps in order.
Sharp summary, if a bit depressing.
Suggests that all players in the game, domestically, need to think even harder about what they produce, their content IP and monetisation across others' platforms on an international scale.
Play to strengths of contemporary, irreverent, English-speaking creator, worldwide affinity for Australia and Australians.
Someone once described media as Pipes & Poetry. The Pipes are increasingly in the hands of others...time to double down on Poetry.
Also a healthy sprinkling on top of protectionism, France style, is perhaps in order.
That's a great point, Rob. There's nothing to stop those based in Australia playing a global game!