Welcome to a midweek update from Unmade. Today: Is AI behind the rise of rage-inducing low value content? And Seven crawls back above a half billion dollar market cap. The press releases don’t give you the full story. Read our analysis instead. Only Unmade’s paying members get access to the full archive of our original, independent content.
Great observations Tim. With the loss of Facebook traffic, web content businesses were already gone. Now with AI-generated pap, even non-commercial web is gone too, because your content won't be found. And it's extending within social. This is a poison like water - seems innocuous, but the flood is coming.
Enjoyable piece, Tim. Enjoyable, but I share your frustration.
Is it too impolitic to mention that numerous mainstream legacy media, and one in particular, have been using the rage bait tactic for some time as part of their general angertainment strategy and need to cultivate engagement?
It all reminds me of the old UK public service broadcasting joke (which dates back at least to the 1970’s) - “Dear BBC, I wish to complain. So please broadcast something offensive.” Some people are just like that 🤦🏻♂️
Maintaining the rage bait of the new content pollution
Great observations Tim. With the loss of Facebook traffic, web content businesses were already gone. Now with AI-generated pap, even non-commercial web is gone too, because your content won't be found. And it's extending within social. This is a poison like water - seems innocuous, but the flood is coming.
Enjoyable piece, Tim. Enjoyable, but I share your frustration.
Is it too impolitic to mention that numerous mainstream legacy media, and one in particular, have been using the rage bait tactic for some time as part of their general angertainment strategy and need to cultivate engagement?
It all reminds me of the old UK public service broadcasting joke (which dates back at least to the 1970’s) - “Dear BBC, I wish to complain. So please broadcast something offensive.” Some people are just like that 🤦🏻♂️