'It's not doing what I aspired': How programmatic pioneer Brian O'Kelley is trying to fix his mess
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Today’s edition of The Unmakers features Brian O’Kelley, founder of Scope3, which attempts to measure the carbon footprint of advertising. Back in the day he helped create the programatic advertising industry, although he’s not entirely proud of the that legacy.
'It's not doing what I aspired': How programmatic pioneer Brian O'Kelley is trying to fix his mess
'It's not doing what I aspired': How…
'It's not doing what I aspired': How programmatic pioneer Brian O'Kelley is trying to fix his mess
Today’s edition of The Unmakers features Brian O’Kelley, founder of Scope3, which attempts to measure the carbon footprint of advertising. Back in the day he helped create the programatic advertising industry, although he’s not entirely proud of the that legacy.