'It doesn't have to be this way' - PHD's Chris Stephenson on the complexities of marketing in a programatic world
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In today’s Unmade podcast, I talk to Chris Stephenson, the charismatic owner of one of the world’s most intriguing media planning brains. During our conversation inside PHD’s London headquarters, Stephenson discusses his recent transition from APAC strategy chief to global chief marketing officer and the agency’s place within a crowded market.
'It doesn't have to be this way' - PHD's Chris Stephenson on the complexities of marketing in a programatic world
'It doesn't have to be this way' - PHD's…
'It doesn't have to be this way' - PHD's Chris Stephenson on the complexities of marketing in a programatic world
In today’s Unmade podcast, I talk to Chris Stephenson, the charismatic owner of one of the world’s most intriguing media planning brains. During our conversation inside PHD’s London headquarters, Stephenson discusses his recent transition from APAC strategy chief to global chief marketing officer and the agency’s place within a crowded market.