How Daniel Kahneman, the grandfather of behavioural economics, changed marketing
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Listen now | Welcome to an audio-led edition of Unmade. Today we discuss how psychologist Daniel Kahneman changed marketing thinking with his work on behavioural economics.
How Daniel Kahneman, the grandfather of behavioural economics, changed marketing
How Daniel Kahneman, the grandfather of…
How Daniel Kahneman, the grandfather of behavioural economics, changed marketing
Listen now | Welcome to an audio-led edition of Unmade. Today we discuss how psychologist Daniel Kahneman changed marketing thinking with his work on behavioural economics.