Welcome to Best of the Week, kicked off in London on Thursday, edited on board JL44 to Tokyo on Friday, and wrapped up on JL51 to Sydney this morning, somewhere over Slaughterhouse Pinnacle. My body clock is in shreds and my body odour is best not contemplated.
Google “BRMB Ice competition” for another shining example of how not to treat your core market when doing a promotion. That was over twenty years ago now, but clearly the learnings still need to be reiterated for the benefit of younger readers.
BOTW: Somewhere over Slaughterhouse Pinnacle; PR fails; Sorrell in decline; Is Seven getting ready for M&A?; Enter The Cat
Google “BRMB Ice competition” for another shining example of how not to treat your core market when doing a promotion. That was over twenty years ago now, but clearly the learnings still need to be reiterated for the benefit of younger readers.