Ahh Tim. As of MAR '25 Morgan Single Source Database, Podcasts are now measured for 14+ population; 27.46% over 4 weeks, 22.67% past 7 days (thus those using very loyal/frequent) including 4.84% of Radio Catch-up. We highlight some of this in next Pearman Client - Steve's Media Intel, release. So you see a bit of a contrast
Ahh Tim. As of MAR '25 Morgan Single Source Database, Podcasts are now measured for 14+ population; 27.46% over 4 weeks, 22.67% past 7 days (thus those using very loyal/frequent) including 4.84% of Radio Catch-up. We highlight some of this in next Pearman Client - Steve's Media Intel, release. So you see a bit of a contrast