Today: Why Brian Gallagher’s arrival at Nine Radio signals a major strategy shift; Google closes the gap on AI; Can outdoor become a 20% medium?; and an odd magazine launch.
Nothing leaves a better 'closing comment' that what you wrote Tim.
I reckon you should also write about how AI will/is so accurate, effective, rapid and inexpensive, while also expanding and opening the industry to all. Oh, and also how 'inexpensive' also means that an unknown number of people will lose their job and income and the impact on the economy.
Tim, A 20% target seems an appropriate ambition considering the [very] significant investment in MOVE, and investment in DOOH formats in a world where legacy media will remain under pressure, as long as the 20% is also of a growing pie. Such ambition however cannot rely on more inventory but convincing brands the value/price of OOH has been undervalued to date ..... that's the paradigm change challenge for the sector to wrestle with. Selling differently. GT
Nothing leaves a better 'closing comment' that what you wrote Tim.
I reckon you should also write about how AI will/is so accurate, effective, rapid and inexpensive, while also expanding and opening the industry to all. Oh, and also how 'inexpensive' also means that an unknown number of people will lose their job and income and the impact on the economy.
Cheers.
JG
Tim, A 20% target seems an appropriate ambition considering the [very] significant investment in MOVE, and investment in DOOH formats in a world where legacy media will remain under pressure, as long as the 20% is also of a growing pie. Such ambition however cannot rely on more inventory but convincing brands the value/price of OOH has been undervalued to date ..... that's the paradigm change challenge for the sector to wrestle with. Selling differently. GT