Welcome to an interview-led edition of Unmade. Today’s primary focus is Ben Shepherd’s first in depth interview since joining Dentsu as chief investment officer. In the wide-ranging interview, Shepherd explains why he sees retail media as one of the most elegant, “wealth creating” media developments since adwords; he argues that there’s nothing wrong with leaving a job after a couple of years if you feel you’re not making the impact you want to; and he explains the style he will bring to negotiations with media owners.