Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: Last month's biggest ads - supermarkets, insurance and betting brands
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Tuesdata: Last month's biggest ads - supermarkets, insurance and betting brands

Tim Burrowes
Nov 07, 2022
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: Last month's biggest ads - supermarkets, insurance and betting brands
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Welcome to Tuesdata - Unmade’s data-led analysis of the numbers driving the media and marketing industry. Today we feature media intelligence platform Canda’s ranking of the TV ads with the biggest budgets behind them in October.

The full post is only available to Unmade’s paying members. If you subscribe, you get access to the full Unmade archive, including all of our Tuesdata posts. You also get free or discounted entry to our events - including next week’s Marketing in 2023 event in Melbourne. The discount code is beneath the paywall on this page.

Plus, you get that warm, fuzzy feeling of supporting independent journalism via your company credit card. Think of it as caring capitalism.

In alphabetical order, the brands featured in today’s report are: AAMI, Aldi, Apple, Betr, Budget Direct, Coles, Google, Ladbrokes, Sportsbet and Woolworths. We share the ranking below the paywall.

Insurance, betting and the supermarkets dominate

The following ranking is based on Canda’s monitoring of the main metro free to air TV markets. The order is based on the individual advertising execution, rather than the overall campaign which would be a larger total spend.

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