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Below, we look at a set of ratings that make decisions harder rather than easier for programmers deep into radio’s killing season.
Further down on the Unmade Index, the market treats Enero’s ASX update as bad news.
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The last set of ratings that matter
For a sixth and penultimate time in 2025, radio folk braced for today’s 9.30am release of the radio ratings. In most cases this will be the final data set before decisions are made on 2026 lineups. By the time Survey 7 is released on November 25, most hiring and firing will have been done. And Survey 8’s arrival on January 20 will be little more than a historical footnote.
Certainly it will be the last audience information available to the management of ARN Media before they hold their Upfronts in a fortnight from now.
Kiis decisions
So let’s start there.