Unmade - media & marketing through an Aussie lens

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The CMO roundabout spins faster
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The CMO roundabout spins faster

With a 90% churn rate, the CMO50 suggests that Australian chief marketing officers are moving on remarkably quickly

Tim Burrowes
Nov 10, 2021
2
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The CMO roundabout spins faster
www.unmade.media

Welcome to a jetlagged edition of Unmade, written in drizzly British suburbia on Wednesday evening, my time, and Thursday morning yours.

It turns out I may not have picked the ideal time of year to pop back. I’m yet to glimpse the sun since my arrival on Tuesday. Or to taste a decent cup of coffee, come to that. Still, the baked goods are top notch. And …

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