Rhonda's baby shows why storytelling and characters can mean marketing magic

The AAMI vaccination campaign triggered an emotional reaction in an audience wondering what had become of the romance between Ketut and Rhonda

Welcome to Unmade, written on Tuesday during an unplanned bout of self isolation at Sisters Beach, Tasmania, while awaiting the result of a Covid test.

And happy Remote Employee Appreciation Day. It’s a big one this year.

We’re now up to 1,244 Unmade subscribers.

A shoutout to the Hatched Media team who signed up en masse yesterday. I did a fun lunchtime …