Unmade - media & marketing through an Aussie lens

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Rethinking Mamamia
www.unmade.media

Rethinking Mamamia

A podcasting powerhouse and a maturing culture means that Mamamia is no longer the clickbait-driven sweatshop that many once perceived it to be

Tim Burrowes
Oct 6, 2021
2
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Rethinking Mamamia
www.unmade.media

Welcome to Unmade, written on a bright, beautiful Thursday morning at Sisters Beach, Tasmania.

This morning’s writing soundtrack: Van Morrison - Astral Weeks. It’s always felt like one of those albums beloved by people slightly more sophisticated than me.

Speaking of which, happy National Frappe Day. I’m so basic I’ve never had one in my life.

Apologies th…

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