Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Ratings crunching to reveal the secret radio star
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Ratings crunching to reveal the secret radio star

Craig Huggins has been with Gold 104.3 for 30 years but nobody seems to have noticed that he's one of FM radio's biggest winners in the latest ratings

Tim Burrowes
Dec 14, 2021
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Ratings crunching to reveal the secret radio star
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Welcome to Unmade, written in the UK while you were sleeping, midway through what feels like the industry’s final working week of the year. In less Covidy times, the typical pattern was to go hard all the way through to Christmas Eve, then assume you might not be able to reach anyone until after Australia Day. This time, I’ve spoken to very few people w…

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