News Corp ends the platforms truce; Optus wins the EPL; the audio industry's talent war; and a CMO responds

Soccer fans will need multiple subscriptions; and the ACCC may have forced Google and Facebook to give News Corp more than $100m a year, but Murdoch is still going hard on the murky programmatic chain

Welcome to Unmade, written in the UK, mostly while you were sleeping. (And then hastily re-edited to take in this morning’s Optus Sport news)

Remember that cosy new writing routine involving the superior sandwiches and free wifi of Pret A Manger that I mentioned yesterday? It immediately hit a speed bump. I arrived shortly after opening time to discover…