Unmade: media and marketing analysis

Unmade: media and marketing analysis

MurdochTok

Sep 22, 2025
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Welcome to a Tuesday edition of Unmade. Today’s full post is for our paying members

Today: Could TikTok be the Murdoch empire’s biggest deal yet?

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TikTok is the deal that could remake the Murdoch empire once again

That was unexpected.

Could the Murdoch empire be about to become an owner of TikTok?

According to Donald Trump, Lachlan and Rupert are in the frame.

Over the weekend, Trump said in an interview with Fox News (owned by News Corp’s sister business Fox Corp): “I hate to tell you this – a man named Lachlan is involved. You know who Lachlan is? That’s a very unusual name, Lachlan Murdoch.

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