Finally, some Australian data on podcasts - but beware of what counts as a 'listener'

When it first arrived, the Podcast Ranker was little help for advertisers. Now it offers download numbers, it has the beginnings of the newest industry trading currency

Welcome to Unmade, mostly written on a chilly Tuesday evening at Sisters Beach, Tasmania, and polished off on a frosty Wednesday morning. There were more whales off the beach yesterday, apparently. Truth be told, I stood on the deck with my binoculars for a few minutes without spotting anything, then gave up and went back to my desk.

Happy National Chees…