Data and tech take the front row at Nine's upfront

Nothing to start a riot... and nothing to stop a riot. But for funnel-focused marketers an uneventful presentation promises little investment risk in 2022

Welcome to Unmade, written at my desk at Sisters Beach, Tasmania, on Wednesday evening, after the end of Nine’s virtual upfronts.

Happy Ask an Atheist Day.

In the end, I resisted the temptation to crack open the Four Pillars gin in Nine’s viewing pack before writing this. But the salted macadamia chocolate didn’t stand a chance.

As an introvert, the abilit…