The ideas that power the marketing and media industry

What I think about when I'm not thinking about Mumbrella

Welcome to Fifth Day.

I write about the media and marketing industry. I've worked in the UK, Middle East, Asia & Australia.

A marketer once told me that it requires a day a week to stay on top of what’s going on in this industry.

I used to own Mumbrella, and still work there four days a week. This is what I do on the other day.

On that fifth working day, my…