An Olympian bounceback in monthly ad spend, but the media industry isn't yet back on track

It was only a single month, and included the Olympics, but the latest Standard Media Index numbers show some green shoots

Welcome to Unmade, written just as the birds were waking up Sisters Beach, Tasmania. It still looked dark to me, but they obviously knew better.

This week I’m experimenting with my writing habits, and trying to do most of this newsletter in the morning shortly before it goes out. I rarely focus until a deadline looms, plus, I’ve a hunch I’m a little fres…