Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
The Foxtel sale, and ARN Media makes another big move with Stephenson's hire
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The Foxtel sale, and ARN Media makes another big move with Stephenson's hire

Tim Burrowes
Dec 23, 2024
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
The Foxtel sale, and ARN Media makes another big move with Stephenson's hire
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Welcome to a bonus edition for Unmade’s paying members, mostly written last night on board QF1 to Singapore.

Nothing was supposed to happen this week.

And indeed it didn’t. But yesterday, deals hastily wrapped up in the final hours of the last proper working week of the year, were announced. In the space of a few minutes on Monday morning, ARN Media was revealed as the next berth for Nine’s outgoing chief sales officer Michael Stephenson, and News Corp said it had agreed to sell Foxtel Group to international sports streaming operator DAZN.

Below, we explore what both developments mean.

It’s behind the paywall. I figure if I’m going to spend my holiday flight writing, it’s only fair you should pay for the content. Please and thank you.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time to give you a full year of Unmade’s events tickets. Your annual membership includes:

  • A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025.

  • Members-only content and our paywalled archives;

  • Your own copy of Media Unmade.

Upgrade today


DAZN and bemused

Delany will stay with Foxtel

It’s pronounced Da Zone. I suppose we’ll get used to that.

For an enterprise value of $3.4bn (and boy, they’ve been leaning heavily on that number) News Corp and Telstra have found their exit from Foxtel.

The buyer is international sports streamer DAZN.

It’s going to take a while before we find out what DAZN has really paid.

The complicated deal

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