Unmade: media and marketing analysis
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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‘You're all battering each other’ - Why LBB’s Matt Cooper wants to focus on the positive in adland
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Start the Week: Bed wars; Ten's off season Bachelors strategy; Sky News' streaming play
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Nick Smith on taking the helm at News Corp's content agencies Medium Rare and Storyation
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Start the Week: Media redundancies; End of the Millionaire era; Nine closes in on Melbourne Cup
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Nick Rynne on leading Seven's new streaming bet with community sports service Streamer
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Start the Week: TV lobbies at war; ACCC's Plan B if Meta drops news; Hamish McLennan and OpenAI boss in the exit lounge
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Start the Week: Seven gatecrashes the radio war; Google plots cutting off search in Australia; Michelle Rowland gets cosy with gambling lobby
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Final word on Upfronts season: Investment bosses give their verdict; and SBS boss James Taylor sets out his stall
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Start the Week: Nine retains The Ashes; Media bosses step up platform lobbying; Consumers cut their streaming spend
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'Still massive advertising dollars in linear': How Paramount is balancing a streaming future with Ten's broadcast present
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Start the Week: Curtain closes on Upfronts season; what's to come at SBS?; Catalano enters SCA bidding saga; Seven's new masthead
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Unmade: media and marketing analysis
www.unmade.media