Unmade: media and marketing analysis
Unmade: media and marketing analysis
StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging
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StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging


Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Warburton set to depart Seven West Media next Thursday; a failing grade for the pitch process; and how the AI giants are stealing content.

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Warburton brings forward exit as Lehrmann headlines swirl; problematic pitches; and AI corner cutting

Today:

  • James Warburton now set to leave Seven next week;

  • An new study suggests agencies are unhappy with the state of pitching

  • AI creators cutting corners on gobbling up training data



Further reading:

Unmade: The last days of James Warburton

Australian Financial Review: Up in the air: Seven’s new boss braces for impact

Australian Financial Review: Seven’s cost cuts claim the US ‘job’ of former Sunrise boss

Trinity P3: State of The Pitch

New York Times: How Tech Giants Cut Corners to Harvest Data for A.I.

Campaign: Will AI power a reboot of full-service agencies?

Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Toodlepip…

Tim Burrowes

tim@unmade.media


Discussion about this podcast

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes